
Tumbup
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Tumbup was a social recommendation engine designed to provide personalized suggestions for places, products, and people based on a user's Facebook Friends' likes. The service, launched in 2011 by co-founders David Grand, Frederic Charpentier, and Mathieu Bardin, aimed to eliminate time wasted searching for entertainment and dining options by presenting curated choices approved by one's social circle.
The platform functioned by connecting to a user's Facebook account and aggregating the 'likes' from their friends. This data was then used to rank and display recommendations for restaurants, movies, books, and other items, theoretically offering more relevant and trusted suggestions than anonymous review sites. The core value proposition was leveraging social proof from a user's immediate network to simplify decision-making. The company operated in the social commerce and recommendation market, targeting users seeking trusted peer-to-peer suggestions.
Tumbup appears to be inactive, as its website is defunct and the last social media activities on platforms like Facebook and Twitter date back to 2013 and 2014, respectively. The LinkedIn profile also indicates a small team size and lists its founding in 2011, with no recent updates. The business model was likely predicated on affiliate marketing, partnerships, or lead generation from the recommended businesses.
Keywords: social recommendation, Facebook API, personalized suggestions, peer-to-peer recommendation, social commerce, decision-making tool, local discovery, product discovery, content curation, social graph