Tuee

Tuee

Tablet-based guest relationship management (grm) tool for service-based businesses like restaurants.

HQ location
Washington DC, United States
Website
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Enterprise value
$400—600k
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Founded in 2012, Tuee operates as a business-to-business (B2B) entity specializing in Guest Relationship Management (GRM) technology for the restaurant industry. The company was established by a team that includes Vikram Rao, a former Deloitte strategy and operations consultant, Zech Kottilil, Murali Bala, and Kunal Arora. Rao's background in consulting transitioned into entrepreneurship, leading to the creation of Tuee's Software as a Service (SaaS) guest management platform.

The core of Tuee's business is a guest relationship management tool designed to help restaurants collect guest data to foster personalized connections. This technology enables establishments to move beyond transactional interactions and build individual relationships with their clientele. The business model is based on this proprietary software, which saw the company grow to $150,000 in annual recurring revenue within its first two years.

Headquartered in Raleigh, North Carolina, Tuee operates within the business and productivity software market. The company secured $670,000 in funding from investors including RTP Capital Associates and The Startup Factory, an accelerator that supported Tuee in its early stages. On September 14, 2015, Tuee was acquired by Epifany, marking a significant milestone in its corporate history.

Keywords: Guest Relationship Management, GRM, restaurant technology, hospitality software, B2B, SaaS, customer data platform, restaurant management, guest engagement, Vikram Rao, Tuee, Epifany, The Startup Factory, restaurant CRM, hospitality data, personalized marketing, Raleigh startup, foodservice technology, guest analytics, customer loyalty

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