Tu Mejor Amigo

Tu Mejor Amigo (TMA) emerged in the Mexican pet-tech landscape in early 2023, founded by Argentine entrepreneurs Ignacio Poli, Federico Aracre, and Ignacio Zanotto. The founders, friends since childhood, identified a market opportunity stemming from their own challenges in providing consistent care for their pets amidst busy schedules. They relocated to Mexico to launch the venture, targeting a significant market where approximately 70% of households own a pet.

The company operated on a subscription-based business model, providing services for pet care. Initially, the platform offered a suite of services including at-home veterinary consultations and dog walking. To distinguish itself from marketplace platforms, TMA managed its logistics and operations internally, aiming to maintain a higher standard of quality control and customer experience. Over time, the business sharpened its focus to exclusively provide dog walking services.

A pivotal moment in the company's brief history was its acceptance into the Platanus Ventures accelerator program. This participation secured TMA an initial investment of $250,000, which was instrumental in developing the product and establishing operations. By late 2023, the startup was in the process of raising a subsequent funding round of $400,000 to scale its operations and technology. In a strategic exit, Tu Mejor Amigo was acquired by its Mexican competitor, Cuida Mi Mascota, in a deal finalized in early 2024. The acquisition was driven by the potential for cross-selling services between TMA's walking services and Cuida Mi Mascota's offerings. Following the acquisition, CTO Ignacio Zanotto transitioned to the role of Chief Product Officer at Cuida Mi Mascota, while Federico Aracre and Ignacio Poli moved on to explore new ventures.

Keywords: pet services, dog walking, pet care subscription, Mexican startup, pet-tech, animal care, at-home veterinary, Platanus Ventures, pet wellness, dog care services, subscription model, Mexico City pets, pet logistics, animal services marketplace, startup acquisition, Cuida Mi Mascota, Ignacio Poli, Federico Aracre, Ignacio Zanotto