Tsukikayo Trading

Tsukikayo Trading Co., Ltd. is a specialized cosmetics trading company that focuses on importing and distributing Korean cosmetics brands in the Japanese market. Founded on March 26, 2020, by President and CEO Hyunwoo Moon, the company aims to be a leading lifestyle and culture company. The company name, Gekkasei (月架世), was inspired by the founder's surname, Moon (文), and reflects the vision of connecting the world like a bridge.

The firm's business model centers on securing exclusive distribution rights with Korean cosmetics brands and managing the entire process from product planning and importation to sales and distribution in offline stores across Japan. This strategy ensures that Tsukikayo Trading is the sole official distributor for these brands in the country. In addition to its distribution business, the company develops its own in-house cosmetics brand, LoNLy, which launched in 2022 with a classical music and balletcore concept. One of the brands it exclusively distributes is Coralhaze, which, after a rebranding in 2023, is now available in approximately 3,000 stores nationwide as of January 2025.

Tsukikayo Trading also operates its own retail stores. In August 2022, it opened its first directly managed Korean cosmetics store, "mooNium," in Shin-Okubo, Tokyo. The store offers products from about 30 Korean cosmetics brands. The company's core values emphasize delivering health, beauty, and vitality to consumers, guided by a "Four-Way Satisfaction" philosophy that benefits customers, business partners, the company, and its employees.

Keywords: Korean cosmetics, cosmetics distribution, beauty products, Japanese market, exclusive distributor, import export, retail cosmetics, brand management, LoNLy, Coralhaze, mooNium, skincare, makeup, lifestyle brand, offline retail, product planning, beauty industry, consumer goods, Asian beauty