Tsaitung Agriculture
Web development and programming.
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| - | investor | €0.0 | round |
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| Total Funding | 000k | ||
Tsaitung Agriculture, founded in 2017 by Yu-De Lee, operates as a procurement platform for agricultural produce, aiming to modernize Taiwan's agricultural supply chain. Lee, who serves as the company's CEO, leads a team with diverse backgrounds from companies like Procter & Gamble, Uber, and Apple, combined with academic credentials from institutions such as MIT and the University of Michigan. This cross-disciplinary expertise is applied to innovate within the traditional agricultural distribution sector.
The company's core business involves a digital platform and application that connects food producers directly with business and family customers, thereby disintermediating the conventional supply chain. This model reduces the number of intermediaries from an average of three to just one, and shortens the delivery time from three or four days to under 24 hours. Tsaitung's platform aggregates and standardizes customer orders, which are then dispatched to producers. The produce is sent to a central distribution center for quality control and sorting before direct delivery to the client. This streamlined process results in an estimated 15% cost saving for customers and a 20% increase in earnings for producers.
The business serves a dual market, catering to both business-to-business (B2B) and business-to-consumer (B2C) segments. Its primary clients are medium-to-large independent restaurants and small restaurant chains, including notable brands like the Gloria Hotel Group. The company also partners with major e-commerce platforms such as PCHOME and momo to reach individual households. The business model is based on procuring goods in bulk from producers and selling them to clients with a markup. Initially focused on fruits and vegetables, the platform has expanded its stock-keeping units to over 2,400, now including meat, seafood, and dairy products. Since its launch, Tsaitung reports having reduced food waste by over 500 tons.
Keywords: agricultural procurement, food supply chain, agritech, B2B e-commerce, farm-to-table, produce delivery, supply chain management, food distribution, restaurant suppliers, fresh produce platform, food waste reduction, digital agriculture, Taiwan agriculture, sustainable farming, logistics optimization, food tech, direct sourcing, online marketplace, inventory management, quality control