TryNow

TryNow operates in the e-commerce sector, providing a try-before-you-buy platform that allows customers to try products at home before committing to a purchase. This service is particularly beneficial for fashion brands and retailers, helping them increase conversion rates and customer lifetime value (LTV) by reducing the hesitation associated with online shopping. The platform places an authorization on the customer's credit card at the time of order but only charges the card at the end of the trial period, allowing customers to return items they do not wish to keep. TryNow primarily serves online retailers looking to improve customer satisfaction and reduce return rates. The business model revolves around charging retailers a fee for using the platform, which in turn helps these retailers drive more sales and reduce cart abandonment. By offering a risk-free shopping experience, TryNow aims to enhance customer trust and loyalty, ultimately driving more revenue for its clients.

Keywords: e-commerce, try-before-you-buy, customer experience, conversion rates, lifetime value, online shopping, fashion brands, payment flexibility, revenue boost, cart abandonment.