Truthset

Truthset.io is a data accuracy company that operates in the marketing industry. It provides a unique service to improve the precision and profitability of data-driven marketing. The company's primary clients are data providers and marketers who rely heavily on accurate data for their operations.

Truthset.io operates in a market where data accuracy is a multi-billion dollar problem. It addresses this issue by offering independent validation services to ensure the highest degree of data accuracy and quality. The company has a collective of data providers who unite to solve this problem, leveraging Truthset.io's validation at scale.

The company's business model is based on providing accuracy scores for record-level consumer data, which it sources from 20 leading data providers. It offers a unique product, Truthscores™, for 25 demographics on over 1 billion digital IDs. This service is interoperable across measurement and activation, allowing clients to build their measurements on a foundation of accurate data.

Truthset.io also offers a service called Truthset Inside, which is privacy safe and easy to implement. This service allows platforms and publishers to offer filtered, Truthscored versions of 1P and 3P audiences to buyers on their platform. Marketers can also buy Truthset Scored segments from the company's trusted data partners.

The company generates revenue by charging clients for its data accuracy services. It also makes money by helping data providers understand the quality of their data, optimize their sourcing, and differentiate their offerings in the market.

In 2021, Truthset.io was named the winner of the annual I-COM Data Startup Challenge, highlighting its innovative approach to solving the data accuracy problem in the marketing industry.

Keywords: Data Accuracy, Marketing Industry, Data Providers, Independent Validation, Truthscores™, Demographic Data, Truthset Inside, Data Quality, Data Sourcing, I-COM Data Startup Challenge.