Trusted

Trusted, which was acquired by Care.com in 2018, operates as a platform focused on connecting families with qualified childcare providers. Founded in 2015 by Anand Safi and Vivian Chan, the company aimed to address the challenges parents face in finding reliable and vetted caregivers. The founding duo brought complementary expertise to the venture; Anand Safi's background includes engineering roles at prominent tech companies like Airbnb and Yammer, while Vivian Chan had experience in product management at a health-tech startup.

The company's primary service was a mobile application that enabled parents to find, book, and pay for childcare services. Trusted distinguished itself by employing its caregivers directly, classifying them as W-2 employees rather than independent contractors. This approach allowed for a more standardized and controlled quality of service, as all providers were company employees. The vetting process was a cornerstone of their model, encompassing background checks, reference checks, and in-person interviews to ensure a high standard of qualification and trustworthiness for the caregivers on the platform.

The business model centered on taking a percentage of the transaction for each booked childcare session. This transactional revenue stream was facilitated through their app, which handled scheduling and payments. The company targeted busy parents in metropolitan areas who required on-demand or scheduled childcare. The acquisition by Care.com marked a significant milestone, integrating Trusted's technology and operational model into a larger, established player in the care services market.

Keywords: childcare platform, on-demand care, vetted caregivers, employee-based model, mobile application, family services, caregiver booking, child safety, urban markets, Care.com acquisition