Trust In Taste

Trust In Taste provides a B2B service focused on facilitating virtual and hybrid tasting experiences, primarily for the wine industry. The company was founded in 2018 by Adelaide-based brothers Peter and John Evans. Their background in international trade, spanning over two decades, exposed them to the challenges wineries face in reaching global consumers, particularly in markets like China. This experience directly informed the company's creation, which was initially designed to help Australian wineries provide samples to Chinese consumers.

The company's core offering involves a proprietary process and machinery to transfer beverages, like wine, from standard 750ml bottles into smaller 60ml sample bottles without compromising quality. These sample kits are then delivered directly to the target audience, enabling interactive tasting events regardless of location. The business model serves various clients, including wineries seeking to extend their cellar door experience globally, trade professionals aiming to secure new orders, event organizers planning nationwide tastings, and educators looking to enhance their learning programs with real samples. Revenue is generated by providing these comprehensive tasting event packages, which can include campaign creation, booking tools, branded sample kits, event production with a presenter, and post-event data analytics that can be fed into a client's CRM.

Initially focused on helping Australian wineries penetrate the Chinese market, Trust In Taste has adapted and expanded its operations. The COVID-19 pandemic accelerated the adoption of its virtual model, leading to significant growth. The company established a production facility in South Australia and has since expanded with a facility in Texas to serve the US market, and is exploring European expansion. Their service, also marketed under the name Taste 2 Engage, provides an immersive online learning environment supported by gamification and data collection to measure client engagement and ROI. Clients have included notable names such as Yalumba, the Michelin Group, and the Napa Valley Wine Academy.

Keywords: virtual wine tasting, beverage sampling, B2B event technology, wine marketing, virtual cellar door, lead generation events, client engagement, product sampling service, corporate tasting events, online learning environment, wine education, direct-to-consumer wine, international wine distribution, sales funnel development, hybrid events, brand experience, customer retention, data-driven marketing, wine trade tools, interactive events