Trunkbow

Trunkbow International Holdings Ltd. operates as a holding company focused on providing mobile payment solutions (MPS) and mobile value-added solutions (MVAS) within the People's Republic of China. Founded in December 2001 by WanChun Hou and Qiang Li, the company established itself by developing application platforms for mobile operators. Qiang Li, a founder, also served as the company's Chief Executive Officer.

The company's core business involves offering technology that enables telecom operators to provide their subscribers with mobile applications and value-added services, aiming to increase average revenue per user for the operators. Trunkbow's business model is centered on selling its technology products, including both hardware and software, primarily to resellers who then work with China's three major telecom operators: China Mobile, China Telecom, and China Unicom. Revenue streams include payments for platform installation and recurring revenue based on a percentage of monthly subscriber fees and transaction processing. The company's clients are concentrated in the telecommunications, media, and technology industries.

Trunkbow's service offerings include integrated and customized solutions that merge with a client's existing IT and network infrastructure. A significant product is its Point-of-Sale (POS)-based mobile payment system, which allows subscribers to make cashless purchases and use their phones for electronic identification at various locations like retail stores and academic institutions. The company has also been involved in developing cloud-based data centers to offer Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) models for small and medium businesses, providing services like hosting, payment, security, couponing, and location-based services. In February 2011, Trunkbow became a publicly listed company on the NASDAQ stock exchange. However, in April 2014, the company's stockholders approved a merger agreement that would result in the company becoming privately-held and its stock no longer being listed on NASDAQ.

Keywords: mobile payment solutions, mobile value-added solutions, telecom application platforms, China mobile payments, POS systems, telecom infrastructure, payment processing, SaaS for telecom, PaaS for telecom, China Unicom partner, China Mobile partner, China Telecom partner, cashless payments, electronic identification, cloud data centers, mobile applications, subscriber services, M-commerce solutions