Trukkr

Trukkr, a Pakistani company founded in 2019, is positioned at the intersection of logistics and financial technology, addressing core inefficiencies within the nation's substantial trucking sector. The company was established by a team with deep expertise in finance, logistics, and technology, including Sheryar Bawany (CEO), Mishal Adamjee (CIO), Kasra Zunnaiyyer (CTO), Ali Reza Haji (CFO), and Waqas Khatri. Sheryar Bawany's background includes extensive experience in corporate and investment banking at institutions like Habib Bank Limited and financial firms in New York, combined with a Master's degree in Engineering and Finance from Columbia University. This blend of logistical and financial acumen within the founding team underpins the company's strategic pivot.

Initially launched as a marketplace to connect shippers with transporters, Trukkr evolved its business model after identifying a critical bottleneck: a lack of working capital for truckers. Many operators faced payment delays of up to 90 days, hindering their ability to cover essential expenses like fuel and maintenance. Consequently, Trukkr transitioned to a fintech-focused platform. In March 2023, the company secured a Non-Banking Financial Institution (NBFI) license from the Securities and Exchange Commission of Pakistan (SECP), enabling it to offer financial products directly.

The company's core offering is a Software-as-a-Service (SaaS) platform that serves both shippers and trucking companies. For shippers, including major corporations like Artistic Milliners, Lucky Cement, and Shan Foods, the platform provides tools to find and book vetted transporters, track shipments in real-time, and manage logistics operations. For carriers, who are often small to medium-sized enterprises, Trukkr offers an app to manage expenses, access invoices, and bid on jobs. The primary revenue driver is its embedded finance model. By leveraging the logistics data generated on its platform, Trukkr underwrites and provides financial products, such as working capital loans and invoice factoring, to a largely unbanked segment. This data-driven approach allows the company to create credit scores for borrowers who have historically been underserved by traditional financial institutions. The company has successfully raised a total of $7 million over two seed rounds, with a significant $6.4 million raised in March 2023, led by Accion Venture Lab and Sturgeon Capital.

Keywords: logistics fintech, supply chain finance, trucking marketplace, freight financing, Pakistan logistics, embedded finance, asset-backed lending, working capital loans, SaaS for logistics, freight management, road haulage, digital freight, transport management system, financial inclusion for truckers, emerging market fintech, Karachi startup, NBFC license, invoice discounting, fleet management software, supply chain optimization