TrueNorth

TrueNorth

TrueNorth offers software that helps truckers manage insurance, fuel, and maintenance.

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$50.0m

Series B
Total Funding000k
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More about TrueNorth
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TrueNorth Fleet is a dynamic startup dedicated to maximizing profits for truckers by leveraging advanced technology and industry expertise. The company operates in the trucking and logistics market, serving owner-operators and small trucking businesses. TrueNorth Fleet's primary mission is to ensure that truckers retain a larger share of their earnings, keeping only 15% of the gross load amount as their fee. This is significantly lower than industry standards, allowing truckers to take home more money.

TrueNorth Fleet offers a suite of services designed to simplify and enhance the trucking experience. Their custom-built software enables truckers to search multiple load boards simultaneously, ensuring they find the best loads that match their preferences. The company also provides effortless rate confirmations, customer coordination, and Proof of Delivery (POD) processing, streamlining administrative tasks so truckers can focus on driving.

One of the standout features of TrueNorth Fleet is their commitment to transparency and honesty. Truckers can see exactly where every dollar goes, fostering a sense of trust and partnership. Additionally, TrueNorth advances fuel money with zero interest, easing the financial burden on truckers. The company also profits from trailer leases, but never forces dispatch, respecting the autonomy and business goals of each trucker.

TrueNorth Fleet's business model revolves around providing value-added services to truckers while maintaining a low commission rate. They make money through their 15% fee on gross load amounts and trailer leases. This model not only benefits the truckers but also ensures a steady revenue stream for the company.

The company prides itself on treating truckers as valued team members rather than just numbers. Their best-in-class dispatchers work closely with truckers to find spot or dedicated loads that align with their driving preferences and personal priorities. TrueNorth Fleet combines the resources of a large fleet with the personalized relationships of a small one, creating a supportive and efficient environment for truckers.

Keywords: trucking, logistics, owner-operators, load boards, dispatch, transparency, fuel advances, trailer leases, low commission, technology.

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