Truely
Switchless eSIM technology for global travel connectivity.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor | €0.0 | round | |
* | $2.0m Valuation: $17.5m | Early VC | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Truely is a Singapore-based travel technology company founded in 2023 by Simon Landsheer, Jean-Patrick Bisson, and Jack FitzGerald. The company provides global connectivity for travelers through its primary offering, a travel eSIM (embedded SIM) card. Truely originated as a spin-off from Bikago Mobile, an eSIM service for tourists in Bali, and has since expanded to offer coverage in over 200 destinations.
The company's core product utilizes what it calls Switchless™ technology, which allows a user to install a single eSIM and then purchase and activate data plans for various countries without needing to reinstall a new eSIM for each trip. This service is designed to eliminate the need for physical SIM cards, avoid expensive roaming charges, and provide travelers with immediate internet access upon arrival. The service is managed through the Truely mobile application, available on both iOS and Android, where users can track data usage and purchase new plans. The business model targets both individual consumers (B2C) and businesses (B2B2C), with plans to form partnerships with online travel agencies, airlines, and fintech super-apps to embed its services into their platforms. Revenue is generated from the sale of customizable data plans, which vary by destination, duration, and data allowance.
Founder and CEO Simon Landsheer has over 20 years of experience in telecommunications, fintech, and hospitality. The company has secured $5.5 million in total funding over two rounds. A seed round in October 2024 raised $3.5 million, led by 1982 Ventures, and a subsequent round in June 2025 raised an additional $2 million from investors including DG Daiwa Ventures and Goodwater Capital. While headquartered in Singapore, Truely maintains a 24/7 customer service and operations center in Bali, Indonesia.
Keywords: eSIM, travel technology, global connectivity, mobile data, roaming, international travel, Switchless eSIM, telecommunications, mobile application, B2B2C, travel tech, data plans, network providers, digital nomad, seamless connectivity