Truelinked is a startup that operates in the classical music industry, providing an online recruiting platform designed to streamline the casting process for opera and classical music. The company serves four main types of clients: artists (such as singers and musicians), arts organizations (like opera houses and orchestras), agents, and audiences. By bringing these stakeholders together on a single platform, Truelinked aims to modernize and improve the efficiency of the classical music industry's recruitment and engagement processes.

The market Truelinked operates in is niche but significant, focusing on the classical music and opera sectors. These sectors have traditionally relied on personal networks, agents, and casting directors to connect artists with opportunities. Truelinked seeks to disrupt this outdated system by providing a digital solution that makes it easier for artists to find roles, for organizations to discover talent, and for agents to manage their clients.

Truelinked's business model is based on providing a subscription-based service to its users. Artists, agents, and arts organizations pay a fee to access the platform's features, which include tools for managing auditions, casting calls, and networking opportunities. The company also offers premium services, such as enhanced visibility for artists and advanced analytics for organizations, which provide additional revenue streams.

By leveraging technology, Truelinked makes money through these subscription fees and premium services. The platform's value proposition lies in its ability to save time, reduce costs, and increase the transparency and accessibility of the casting process in the classical music industry.

In summary, Truelinked is revolutionizing the classical music industry by providing a digital platform that connects artists, arts organizations, agents, and audiences, making the casting process more efficient and transparent.

Keywords: classical music, opera, recruiting platform, artists, arts organizations, agents, audiences, subscription service, digital solution, casting process.