TrueLens

TrueLens operates as a specialized marketing technology provider, offering a platform designed to enrich customer relationship management (CRM) databases with social media insights. The company was founded in 2010 by Roy Rodenstein and is based in Cambridge, Massachusetts. Rodenstein, a serial entrepreneur with a background in math and computer science, has founded multiple companies with successful exits, leveraging his experience in machine learning.

The firm's core business revolves around compiling and analyzing data from various social networks to provide brands with a deeper understanding of their customers. This service enables loyalty marketers to leverage data points such as interests, intent, influence, and brand affinity for more effective customer segmentation, retention, upselling, and acquisition strategies. The platform creates a dynamic customer record by linking social insights back to a client's existing CRM, revealing brand preferences and intents sourced from real-time online activity.

TrueLens caters to B2B clients in the marketing technology vertical, serving brands that have included Adidas, Game Show Network, and Neiman Marcus. The company's business model provides this enriched customer data to brands for their marketing campaigns. In December 2012, TrueLens secured $1.2 million in a seed funding round from investors including Google Ventures, CRV, and 500 Global. The company operated as a division of SocMetrics, which was later acquired by Grapevine in July 2017. Subsequently, TrueLens itself was acquired by MarketingAudit on January 1, 2018.

Keywords: customer data enrichment, social CRM, marketing technology, loyalty marketing, customer intelligence, social data analysis, brand affinity, CRM integration, consumer insights, audience segmentation, customer retention, marketing analytics, SocMetrics, Roy Rodenstein, B2B marketing, data-driven marketing, intent data, social media analytics, customer acquisition