TrueCare24

Founded in 2015 by Bimohit Bawa and Leonid Popov, TrueCare24 operates a technology platform for on-demand healthcare services in the United States, targeting both individual and corporate clients. The company's inception was driven by the founders' vision to provide accessible and high-quality care for loved ones, regardless of income or status. Popov, who serves as the company's CFO and is involved in product and growth, brought experience from major FMCG companies before moving to San Francisco to co-found the venture. Bawa, the CEO, has over a decade of experience in enterprise and consumer software, with a background in computer science and an MBA. The San Francisco-based company, which was backed by 500 Startups, initially focused on connecting families with vetted nurses and caregivers.

TrueCare24's business model centers on its technology platform, which facilitates the connection between users and a network of third-party healthcare providers. For individual clients, particularly families seeking senior or in-home care, the platform's smart matching engine connects them with suitable caregivers. The system handles scheduling, payments, payroll, and taxes, streamlining the management process for families. For its corporate and healthcare organization clients, TrueCare24 provides on-demand staffing services to fill gaps, from hourly event staff to long-term placements. The company also offers a suite of health and wellness services, including COVID-19 testing and vaccination programs, flu vaccination clinics, and behavioral health services, which can be delivered in-home, on-site, or via telehealth. Revenue is generated from these services, with an estimated annual revenue of $12.6 million.

The platform serves a diverse client base, including individuals, families, small to large enterprises, healthcare organizations, and health plans. Its service offerings are comprehensive, ranging from personal and senior care to corporate wellness and medical staffing solutions. A key feature is its AI-powered platform that assists customers in efficiently finding the best care solution for their needs. The company boasts a large network of over 100,000 healthcare providers across all 50 states, which allows it to offer services nationwide. During the COVID-19 pandemic, the company notably expanded its services to include workplace testing and vaccination, leveraging its extensive provider network to offer low-cost testing solutions. The platform is designed to comply with healthcare regulations like HIPAA and is accessible via a mobile app for both Android and iOS devices.

Keywords: health and wellness platform, on-demand healthcare, corporate well-being, home care services, caregiver marketplace, healthcare staffing, telehealth services, COVID-19 testing, vaccination programs, behavioral health, senior care, care coordination, medical staffing, benefits management, digital health, HealthTech, employee wellness, preventive care, healthcare technology, care provider network