True Fit Corporation

True Fit Corporation is a data-driven personalization platform for the footwear and apparel industry. The company serves retailers by providing AI-powered size and fit recommendations to consumers, which helps to increase conversion rates, reduce returns, and build customer loyalty.

The company's core product, Fashion Genome™, is the world's largest collection of fit and style data for footwear and apparel. This dataset, combined with machine learning algorithms, allows True Fit to provide personalized experiences for shoppers. The business model is based on providing this platform to retailers as a service.

By integrating True Fit's technology, online retailers can offer their customers a more confident shopping experience, addressing the common problem of size uncertainty in online fashion. This leads to improved business outcomes for the retailers, such as higher sales and lower operational costs associated with handling returns.

Keywords: personalization platform, footwear, apparel, AI, size and fit, fashion, retail technology, e-commerce, data-driven, machine learning