TruckEasy

TruckEasy, operating under the legal entity Loginomic Tech Solutions Private Limited, was an online freight aggregator targeting the intra-city logistics market in India. The company was established in May 2015 by co-founders Nikhil Thomas, Vikram Kodgi, and Avinash Achar. The founders brought a blend of relevant industry and technical experience to the venture; Thomas and Kodgi had previously worked in logistics and other domains at Tata Motors, a major commercial vehicle manufacturer, while Achar's background was in software development at Amazon. This combination of automotive logistics knowledge and software expertise was foundational to the company's operating model.

The firm developed a technology platform, accessible via app and web, to connect businesses with mini-truck operators for on-demand, short-haul transportation needs. This model mirrored the structure of ride-hailing services, allowing clients to book a truck, track the delivery in real-time, make digital payments, and receive invoices electronically. The service aimed to bring efficiency to a fragmented market segment by aggregating supply and providing a reliable, timely solution for businesses. The business model was partner-based, focusing on promoting entrepreneurship among transporters and providing them with a stable income. TruckEasy served both planned and unplanned business transportation needs, initially launching in Bangalore before expanding to Chennai and Hyderabad.

A significant milestone in the company's history occurred in July 2018, when Tata Motors Finance Holdings, a subsidiary of Tata Motors, acquired a 26% stake for an undisclosed amount. This strategic investment was intended to provide Tata Motors with insights into the tech-driven logistics space and market dynamics, while giving TruckEasy access to Tata's extensive network to scale its supply side and expand to new cities. The deal secured Tata Motors two seats on TruckEasy's board. Over its active years, TruckEasy raised a total of $231K in funding across two rounds. Despite its initial growth and strategic partnerships, including servicing over 8,000 customers with 3,000 driver partners in Bengaluru by mid-2018, the company has since ceased operations and is now considered deadpooled.

Keywords: freight aggregator, intra-city logistics, on-demand trucking, truck rental platform, short-haul transport, Loginomic Tech Solutions, Bangalore logistics, transportation services, last-mile delivery, commercial vehicle booking, digital freight, fleet aggregation, supply chain technology, Tata Motors investment, Nikhil Thomas, Vikram Kodgi, Avinash Achar, India logistics market, mini-truck rental, real-time tracking