Trizic

Trizic, founded in 2014 by Brad Matthews, began as a Silicon Valley-based technology company providing a digital advisory platform for wealth management firms. In September 2019, Trizic rebranded as Harvest Savings & Wealth Technologies, a strategic move to reflect its expanding mission of offering integrated savings and wealth solutions to financial institutions. This rebranding coincided with a $23 million financing round to fuel growth and the launch of new products. Drew Sievers, a seasoned entrepreneur with a background as the co-founder and CEO of mobile banking innovator mFoundry, Inc., took the helm as CEO of Harvest. The company's trajectory culminated in its acquisition by Envestnet in April 2021, a move designed to enhance Envestnet's financial wellness ecosystem.

Harvest Savings & Wealth Technologies operates on a business-to-business model, providing white-label, enterprise-class digital solutions to banks, credit unions, and trust companies. The firm's revenue is generated by enabling these financial institutions to deploy modern savings and investment tools for their end customers, which helps the institutions retain deposits and generate new fee revenue. By not offering a direct-to-consumer product, Harvest positions itself as a partner to financial firms rather than a competitor.

The company's core offering is a software platform designed to bridge the gap between retail banking and wealth management. One of its key products, 'Goalkeeper', is an automated, goals-based micro-savings tool that allows bank customers to set and automatically fund multiple savings goals. Another product, 'Jumpstart', is a digital account opening solution that streamlines the client onboarding process from weeks to hours. 'Signals' acts as a business intelligence layer, analyzing customer data to identify opportunities for financial institutions to offer relevant wealth solutions at the opportune moment. This integrated suite is designed to help banks digitally engage customers early in their financial journey and guide them from savings to investment products.

Keywords: digital wealth management, fintech, B2B financial software, automated savings, goals-based savings, micro-investing, digital account opening, banking technology, customer deposit retention, financial wellness platform, API-based financial tools, white-label financial solutions, credit union technology, trust company software, embedded finance, client onboarding automation, portfolio management software, investment technology, bank-fintech partnership, wealthtech