
TritonWear
Coaching tool designed to help you plan and iterate your way to your best season.
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N/A | $1.3m | Seed | |
Total Funding | 000k |
TritonWear operates as a sports technology firm specializing in performance analytics for competitive swimming. The company was co-founded in 2013 by Tristan Lehari and Darius Gai, who were engineering classmates. Lehari, the current CEO, drew inspiration from his own background as a five-year varsity swimmer and team captain at the University of Waterloo, where he studied Mechatronics Engineering. This firsthand experience with the sport's data deficiencies fueled the company's creation. Initially, the founders prototyped by attaching sensors in a GoPro case to swimmers' heads.
The company's core offering is a hardware-plus-software system designed for swim teams, coaches, and individual athletes. The business model operates on a Software-as-a-Service (SaaS) basis, with an annual membership that includes the proprietary Triton Unit wearable device. This small, waterproof unit is placed under a swimmer's cap or on their goggles to automatically capture performance data without disrupting training. The system is designed to function without an internet connection at the pool, creating its own local network to transmit information.
The Triton 2 unit, paired with an iOS/Android application, tracks over 30 distinct metrics, such as splits, stroke rate, distance per stroke, turn time, breath count, and time underwater. This data is transmitted in real-time to a coach's tablet, allowing for immediate feedback and intervention for multiple swimmers simultaneously. Following sessions, the data is synced to the cloud for long-term tracking and deeper analysis. A key differentiator is the company's AI-powered analytics, marketed as the AI Coach. This system processes the collected data to provide personalized feedback, identify weaknesses, offer skill development roadmaps, and monitor training load to help prevent injuries. For a higher fee, the platform also integrates motion analysis by syncing captured video with sensor data.
TritonWear primarily serves the competitive swimming market, from youth club swimmers to elite national federations and Olympic athletes. The company has established official partnerships with national bodies like Swimming Canada, Swimming Australia, and the France Swimming Federation. Its technology was used by 67 Olympians at the Tokyo 2020 games, who collectively won 24 medals. As of May 2024, the company reported having approximately $1.3 million in annual recurring revenue and was in the process of raising a $2 million funding round to expand its AI Coach to the broader solo swimmer market.
Keywords: swimming analytics, wearable technology, athlete performance, swim coaching, sports data, elite swimming, AI coach, Tristan Lehari, swim tracker, performance metrics, training load monitoring, motion analysis, swimming technology, sports science, competitive swimming, athlete data platform, real-time feedback, swim data analysis, National Federations, Olympic swimming