Trinks.com
Complete platform for management, marketing, loyalty, financial management and payments for Beauty Businesses.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Trinks.com operates as a multifaceted digital platform tailored for the beauty and wellness sector in Brazil. The company was established in early 2013 by co-founders Marcel Gewerc, who serves as the CEO, and his wife Carina. The inspiration for the venture came in mid-2012 when Carina, who has a background in Data Processing and a postgraduate degree in IT Management, experienced firsthand the difficulty of finding and scheduling a manicure appointment while traveling. This personal frustration sparked the idea to develop a solution, leveraging the infrastructure of their existing software consultancy, Perlink, to launch Trinks.com.
The firm provides a hybrid business model, functioning both as a software-as-a-service (SaaS) provider and a marketplace. For beauty establishments such as salons, barbershops, and spas, Trinks offers a comprehensive management system to handle appointments, inventory, commissions, and finances. This system is accessible through a cloud-based application. Revenue is generated primarily through monthly subscriptions from these businesses, with tiered plans available to suit different sizes of operation. Additional fees are charged for premium features like loyalty programs and marketing communications.
For end-consumers, Trinks.com serves as a free-to-use online booking platform. Users can search for services or specific establishments, select a professional, and schedule appointments via a website or mobile apps. The platform includes features for clients to manage their appointments, receive reminders, and even call a ride-sharing service to the salon. In 2017, the company introduced a branded card payment machine called 'Belezinha', which integrates payment processing and automates the division of funds between the salon and its professionals. Acquired by StoneCo Ltd., Trinks is now part of the Stone group, enhancing its integration of financial and management tools for its client base of over 40,000 entrepreneurs.
Keywords: beauty salon management, online booking platform, wellness software, salon scheduling system, Brazil beauty market, Marcel Gewerc, SaaS for salons, appointment management, beauty tech, salon financial control, marketplace for beauty services, StoneCo subsidiary, barbershop software, spa management system, Perlink, Carina Gewerc, commission management, client loyalty program, Belezinha payment, salon POS system