TRINKKOST

TRINKKOST GmbH, operating under the parent company Unicorn Foods GmbH, is a German company established in 2016 that specializes in the development, production, and marketing of organic, powder-based meal replacements. The company was founded by Dr. Gennadi Schechtmann, a medical doctor; Timon Ortloff, a chemist and musician; and Stefan Wickler. The founders' diverse backgrounds—Schechtmann's medical expertise, Ortloff's scientific and creative input, and Wickler's business experience—drove the creation of a product to address the challenge of maintaining a healthy diet amidst a fast-paced lifestyle.

The company's business model is centered on direct-to-consumer sales through its website, offering both one-time purchases and subscription services that provide a 10% discount. TRINKKOST targets a broad client base, including busy professionals, students, athletes, travelers, and health-conscious individuals who value organic products. Revenue is generated from the sale of its three core product lines, which are all certified organic and manufactured in the company's own facility near Aachen, Germany. The products are formulated with natural ingredients sourced primarily from Germany and the EU, avoiding artificial additives, sweeteners, and stabilizers.

TRINKKOST offers three distinct product categories. The "COMPLETE" line is a complete meal replacement shake designed to provide all necessary nutrients, vitamins, and minerals from whole foods. The "SLIM" line is presented as the world's first organic-certified diet shake, developed with nutritionists to support calorie-conscious nutrition. Lastly, the "ACTIVE" line is a protein shake formulated for individuals with an active lifestyle to support performance, muscle building, and recovery. All products are sold as powders that are mixed with water, a deliberate choice to ensure a long shelf life, reduce transportation CO2 emissions, and avoid the chemical stabilizers often required in ready-to-drink versions. The company has seen significant milestones, including securing seed financing in 2017, participating in the ProSiebenSat.1 accelerator program in 2018, and expanding its distribution channels.

Keywords: meal replacement, organic food, powdered meals, nutritional shakes, direct-to-consumer, functional food, bio-certified, diet shake, protein powder, healthy lifestyle, German startup, food technology, e-commerce nutrition, complete nutrition, weight management, sports nutrition, natural ingredients, meal powder, superfoods, plant-based