TRIFFT
Delivering loyalty excellence to mid-size retailers with a complete enterprise-grade toolkit.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | €550k | Seed | |
| Total Funding | 000k | ||
| EUR | 2021 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| % profit margin | 80 % |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Established in late 2021 by a team including Tuan Duong and Toan Dao, TRIFFT is a technology firm that has developed an enterprise-grade loyalty platform. The company's inception was driven by the founders' firsthand observations of the challenges businesses faced with customer retention during the COVID-19 pandemic, particularly the limitations of existing one-size-fits-all loyalty solutions. Tuan Duong, with his background as a former managing director at a digital agency, and Toan Dao, with his experience as a product manager, identified a market need for a more adaptable and data-centric approach to customer engagement.
TRIFFT offers a comprehensive, all-in-one loyalty solution primarily targeting the retail and hospitality sectors. Its business model is centered on a Loyalty-as-a-Service (LaaS) platform, which provides businesses with the tools to create and manage bespoke loyalty programs. The platform's architecture includes a powerful loyalty engine, a customer relationship management (CRM) system specifically designed for loyalty programs, a real-time content management system (CMS), and a customizable front-end-as-a-service (FEaaS). This integrated suite enables clients to deploy programs across various interfaces such as web, mobile apps, and physical cards, all tailored to their brand identity.
Revenue is generated through a tiered subscription model, with pricing based on the number of active loyalty members a client has. This structure allows the service to scale with the client's business, from small and medium-sized enterprises to larger corporations. By leveraging TRIFFT's technology, businesses can implement sophisticated loyalty mechanics, such as points-based rewards, tiered memberships, and personalized offers, without the need for extensive in-house development. The platform aims to reduce customer acquisition costs and drive revenue growth by fostering repeat business and uncovering new profit opportunities through data-driven insights.
Keywords: loyalty platform, customer retention, retail technology, hospitality tech, Loyalty-as-a-Service, customer engagement, CRM, rewards programs, marketing automation, SME solutions