Tributi

Tributi is a Colombian fintech startup that has developed an online platform to simplify the income tax declaration process for individuals. The company primarily serves Colombian individuals required to file annual tax returns, regardless of their financial expertise. Its business model is direct-to-consumer (B2C), charging a fee for the preparation and filing of each tax return through its platform. The service is particularly active during the three-month tax season in Colombia, which is when the company generates the majority of its annual revenue.

The platform functions by connecting directly to the DIAN (the Colombian tax authority) to automatically import the user's financial information. It then guides the user through a step-by-step process to complete the declaration, aiming to ensure accuracy and minimize the legal tax burden. Through a strategic alliance with Bancolombia, Tributi has expanded its reach, making the service accessible to both bank and non-bank customers.

Keywords: tax preparation, fintech, Colombia, income tax, tax filing, B2C, tax automation, financial technology, individual taxation, DIAN integration