TribeOs
A Hamilton, Bermuda-based, blockchain-based digital advertising marketplace.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$3.0m | Seed | ||
| Total Funding | 000k | ||
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Based in Panama City, Panama, TribeOS was established in 2017 by co-founders Matt Gallant and James Wallace. The company operates as a digital advertising marketplace with a core mission to combat ad fraud and enhance transparency in the advertising ecosystem. Gallant, the CEO, brings two decades of digital advertising experience, having built multiple profitable companies and managed significant ad spends. Wallace, the CTO, comes from a family with a long history in the advertising industry and has been developing technology since 1994; his personal experiences with ad fraud motivated the creation of the company's protective tools.
TribeOS provides a platform for advertisers and publishers designed to ensure that ad spending is directed toward a genuine human audience. The business model is centered on offering a more equitable revenue share to publishers, who can receive up to 85% of the revenue generated from their online properties. For advertisers, the platform aims to improve return on ad spend by eliminating fraudulent clicks and impressions from bots and click farms. The company serves both advertisers who want to protect their campaign budgets and publishers seeking to maximize their ad revenue.
The service is built on a technology stack that includes blockchain for recording immutable transaction data and ensuring auditable analytics. Key features include "Ad Protector," a suite of cybersecurity tools to block bots, and "Atomic Traceability™," which provides granular tracking of user engagement, including mouse movements, clicks, and scrolls in real-time. An AI-driven contextual matching engine aligns advertisers with the appropriate publishers to serve relevant ads. The platform is blockchain-agnostic, meaning it is not dependent on a single blockchain technology for its core functions. In 2018, TribeOS secured $3 million in a seed funding round from investors including BITMAIN, Goldfingr, and Exponential Ventures.
Keywords: digital advertising marketplace, ad fraud prevention, transparent advertising, publisher revenue share, advertiser ROI, blockchain adtech, contextual advertising, campaign optimization, ad verification, anti-fraud technology, ad performance, cybersecurity tools, real-time analytics, Atomic Traceability, Ad Protector, Matt Gallant, James Wallace, display advertising, marketing data, programmatic performance