Tribaldata

Tribaldata operates as a customer intelligence platform, leveraging artificial intelligence to provide businesses with actionable insights into consumer behavior. Founded in 2019 by Erik Häggblom and Jon Adolfsson, the Madrid-based company aims to help purposeful brands grow by fostering direct relationships with their customers. Häggblom, the CEO, brings 22 years of digital marketing experience from leadership roles in media agencies and serves as the President for IAB Spain's Sustainability in Advertising Commission. Co-founder and CTO/CPO Jon Adolfsson is an entrepreneur with a background in digital consumer-centric services, having co-founded another startup and worked with brands like Sony.

The company's core offering is SMARTDATA, an AI-driven platform that simplifies the gathering and analysis of customer data. It enables businesses to create surveys and validate decisions by consulting with their own customer focus groups. A distinct feature of Tribaldata's model is its approach to survey incentives; instead of traditional rewards, participants are rewarded by having trees planted on their behalf through a partnership with Eden Reforestation. This method reports engagement rates 1.5 to 3 times higher than conventional incentives. The platform is designed for a variety of sectors, including Food & Beverages, Apparel, Hospitality, and Publishing, targeting a serviceable market of responsible brands valued at $1 billion.

Tribaldata's business model is subscription-based, with tiered plans offering different levels of service, from assisted intelligence to full-service lead and audience generation. Revenue is generated through these subscriptions, with options for additional services like choosing different reward types. The company secured $866K in a seed funding round in January 2023, led by Chamberí Ventures, to support its mission. Initially, the concept also included an app to give users control over their personal data, transforming its advertising value into planted trees and contributing to sustainable development.

Keywords: customer intelligence, consumer data analysis, AI-driven insights, responsible brands, customer engagement, consumer feedback, market research, brand loyalty, sustainable marketing, data-driven decisions, customer persona generation, audience segmentation, survey platform, digital marketing intelligence, AdTech, GreenTech, social impact, consumer insights, subscription business model