Trendy Butler

Trendy Butler

Diverse men’s apparel subscription service that gives members up to $150 worth of men’s clothes for $65 per month.

  • Edit
Get premium to view all results
DateInvestorsAmountRound
investor

€0.0

round
investor

€0.0

round
investor investor investor

€0.0

round
investor investor

€0.0

round

N/A

Seed
Total Funding000k
Notes (0)
More about Trendy Butler
Made with AI
Edit

Trendy Butler operates as a direct-to-consumer apparel subscription service targeting men. The company was founded in 2014 by Jeremy Barnett and Ali Najafian, officially launching in the Los Angeles area in January 2015. Barnett, who served as CEO until late 2017, and Najafian, the President and CTO, positioned the company with a technology-first approach to fashion. Their model was built to disrupt the men's fashion subscription industry by offering significant value. A notable milestone was closing an oversubscribed seed round of $1.15 million in January 2016, a year after launch, by which time they had grown to over 5,000 monthly subscribers. Investors included Capital Union Investments, SOS Ventures, and Global Trust Fund.

The core of the business is a monthly subscription model where members pay a flat fee of $65 for a box containing two or more clothing items with a purported retail value of at least $150. Revenue is generated directly from these recurring monthly subscription fees. The service is designed for men who may not have the time or inclination to shop for clothes themselves. The target market is men in the US seeking to build their wardrobe with high-quality, casual, or business casual pieces. The company differentiates itself by leveraging an algorithm to personalize clothing selections based on a detailed style profile completed by the user during sign-up. This profile includes questions about style preferences, colors, sizes, and fit to curate a box intended to match the user's personality and needs.

The product consists of a monthly curated box of men's apparel. Each package typically contains two to three items, such as shirts, sweaters, jackets, or pants, sourced from a variety of brands like Civil Society, Superdry, and Antony Morato. The items are meant to build out a cohesive wardrobe over time. A key feature is the technology platform, which uses an algorithm, sometimes referred to as AI, to make selections, reducing the need for human stylists. While this offers a cost-effective solution, some users have noted it can be less personalized than services that employ stylists. The company emphasizes the value proposition, providing clothes at a significant discount compared to their retail price. Members have the option to exchange items that don't fit or match their style, a policy that provides flexibility for subscribers.

Keywords: men's apparel subscription, clothing subscription box, personal styling service, men's fashion, e-commerce, direct-to-consumer, subscription model, online retail, menswear, casual wear, business casual, style algorithm, wardrobe building, Civil Society, Superdry, Antony Morato, Jeremy Barnett, Ali Najafian, fashion technology, monthly clothing club

Analytics
Unlock the full power of analytics with a premium account
Track company size and historic growth
Track team composition and strength
Track website visits and app downloads

Tech stack

Group
Tech stackLearn more about the technologies and tools that this company uses.
Book a Demo