GoTrendier

GoTrendier operates as a peer-to-peer mobile marketplace focused on the second-hand fashion industry in Latin America, primarily serving Mexico and Colombia. Founded in 2016 by a group of Spanish entrepreneurs including David Garzón, Belén Cabido Aresti, and Jesús Monleón, the company established its headquarters in Mexico City to tap into the region's burgeoning e-commerce market. The founding team brought a wealth of experience from the European tech and marketplace sectors, with Monleón, for instance, having co-founded and successfully exited Trovit, a classified ads search engine. This background provided a strategic advantage in navigating the complexities of building a two-sided marketplace.

The company's business model is centered on facilitating consumer-to-consumer (C2C) sales of used clothing, shoes, and accessories. Sellers can list items for free in under a minute by taking photos and setting a price. GoTrendier generates revenue by charging a commission on each transaction. This model not only provides an economic incentive for users to sell unwanted items but also fosters a community around sustainable fashion consumption. The platform addresses logistical challenges, such as last-mile delivery across diverse geographies, by partnering with local logistics firms like Estafeta to ensure reliable shipping from individual sellers to buyers.

Since its launch, GoTrendier has demonstrated significant traction, raising a total of $23 million over four funding rounds. Key investment milestones include a $3.5 million round in 2019 to fuel growth and a substantial Series B round of approximately $15 million in late 2022, led by IDB Invest and Creas Impacto. These capital injections have enabled the company to expand its user base, which now exceeds 7 million, and solidify its market position. The platform features a catalog of millions of garments and adds up to 20,000 new items daily. In 2019, GoTrendier also acquired its Spanish competitor, Chicfy, further consolidating its expertise and market share in the Spanish-speaking world. The company's focus remains on deepening its penetration in Mexico and Colombia, with specific initiatives like GoTrendier Kids expanding its product categories.

Keywords: second-hand fashion, circular economy, online marketplace, C2C e-commerce, Latin America, sustainable fashion, fashion resale, mobile commerce, apparel marketplace, pre-owned clothing, Mexico, Colombia, user-generated content, peer-to-peer sales, fashion tech, resale platform, social commerce, GoTrendier, sustainable consumption, clothing resale app