Trendbrew

Founded in 2014 by Shirish Arashanapalli and headquartered in Alpharetta, GA, Trendbrew operated as a social commerce platform designed to connect shoppers, product influencers, and retailers. The company, which is now considered inactive, developed a platform that aggregated products and offers from a vast network of over 7,000 retailers. This allowed users to shop from multiple stores through a single interface, eliminating the need for numerous retailer-specific applications.

Trendbrew's business model catered to two primary user groups: shoppers and influencers. For shoppers, the platform offered a universal rewards system, where they could earn points on purchases made from any affiliated retailer and redeem them for various gift cards. A distinct feature was the ability for consumers to specify their desired price and timeline for a product, empowering them to drive personalized offers from retailers rather than passively accepting predefined deals.

For content creators and influencers, Trendbrew provided tools to establish free digital storefronts. They could curate products, integrate them with their blogs and videos, and earn a commission when their followers made a purchase based on their recommendations. This created a symbiotic ecosystem where influencers could monetize their content and retailers could leverage targeted marketing to increase sales. The company received seed funding in 2014 and later participated in an accelerator round in 2018 with investors including FasterCapital and Digital Ignition.

Keywords: social commerce, influencer marketing, online marketplace, affiliate marketing, consumer rewards, personalized offers, e-commerce aggregator, digital storefronts, purchase commission, retail technology, Shirish Arashanapalli, FasterCapital, Digital Ignition, consumer electronics, fashion, beauty, health products, reward points, social shopping, online retail