TRELORA
Expert real estate service doesn’t need to come with a 6% commission fee thanks to technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2017 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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TRELORA operates as a technology-driven, flat-fee real estate brokerage that challenges the conventional commission-based model in the residential property market. The company was established in Denver, Colorado, in 2011 by Joshua Hunt, a veteran real estate agent with over 15 years of industry experience. Hunt founded TRELORA based on the conviction that the traditional percentage-based commission structure was inequitable for consumers, particularly as technology simplified the roles of agents.
The firm's business model is centered on providing full-service real estate representation for a fixed fee, which is significantly lower than the standard 2-3% listing commission. This approach is made viable through a combination of proprietary technology and a specialized, team-based operational structure. Instead of a single agent handling all aspects of a transaction, TRELORA employs salaried agents who specialize in distinct roles within the buying and selling process, increasing efficiency and consistency. This structure allows the company to handle a high volume of transactions, with its agents being among the most productive in the nation.
For sellers, the company offers comprehensive listing services, including marketing, professional photography, and negotiation support. For buyers, it provides rebates on the buyer's agent commission. Revenue is generated from these flat fees paid upon the successful closing of a home sale or purchase. In December 2022, TRELORA was acquired by Houwzer, a like-minded, tech-enabled brokerage. This strategic merger expanded the company's footprint to 14 states and enhanced its service offerings by integrating mortgage and title services. Following the acquisition, in 2023, a parent company named Newfound was created to oversee both the Trelora and Houwzer brands, along with new ventures like a B2B "Brokerage as a Service" division and a DIY listing platform.
Keywords: flat-fee real estate, residential property, discount brokerage, real estate technology, proptech, home selling, home buying, real estate commission, property listing, Houwzer, Joshua Hunt, Newfound, real estate savings, transparent pricing, salaried real estate agents, Denver real estate, full-service realty, commission rebate, property transaction, real estate disruption