Treezor

Treezor operates as a Banking-as-a-Service (BaaS) platform, providing financial services to other businesses through an API-based, white-label solution. The company was established in France in 2016. Its founders, Éric Lassus, Xavier Labouret, and Grégoire Bourdin, along with teams from the investment company BJ Invest, launched Treezor to address a significant gap they had experienced with a previous fintech venture: the difficulty in accessing essential banking services and licenses. This experience shaped Treezor's mission to become a project facilitator for fintechs and other companies.

In 2019, a major milestone occurred when Societe Generale group acquired Treezor, a move that financially strengthened the company and accelerated its growth and international development. This acquisition was part of Societe Generale's broader open innovation strategy, aiming to foster collaboration with fintech ecosystems. Under the group's umbrella, Treezor has expanded its European presence, opening branches in Germany, Spain, and Italy.

The company's business model is centered on its 'One-Stop Shop' for embedded finance. It allows clients, including fintechs, neobanks, retailers, and crowdfunding platforms, to integrate payment services seamlessly into their own offerings. Treezor manages the complex technical, regulatory, and security aspects of payments, enabling clients to focus on their core products and go-to-market strategies. This B2B2C model means that Treezor provides the back-end infrastructure while its clients serve the end-users. The company’s revenue is generated through its platform, which handles the entire payment chain from issuing to acquiring.

The platform's core service is providing access to the entire payment ecosystem via a single API. Key features include issuing physical and virtual payment cards, creating IBANs, managing digital wallets, processing SEPA transfers and direct debits, and handling Know Your Customer (KYC) procedures. As a licensed Electronic Money Institution (EMI) passported in 25 European countries and a principal member of the Mastercard network, Treezor offers the regulatory foundation that allows companies to launch financial products without obtaining their own costly and time-consuming licenses. This significantly reduces the time-to-market for its clients. The company serves a diverse client base, from startups to large corporations, and has been instrumental in the growth of several European unicorns such as Qonto, Lydia, and Swile.

Keywords: Banking-as-a-Service, BaaS, embedded finance, payment processing, fintech infrastructure, API platform, white-label banking, payment solutions, card issuing, KYC, electronic money institution, SEPA payments, digital wallets, neobank services, open banking, payment gateway, Societe Generale, fintech enabler, European fintech, financial API