Treet

Treet.fi operates as a digital pharmacy platform within the Finnish healthcare sector, delivered by the company ApoDigi Oy. Founded in 2017 by Simo Vidgren, a pharmacist who also serves as CEO, the company is headquartered in Turku, Finland. Vidgren leads a multidisciplinary team of professionals in pharmaceuticals, technology, design, and communication. The company was established to streamline pharmacy interactions for consumers while upholding high standards of medication safety.

The firm's core business revolves around a mobile application that digitizes the entire pharmacy experience. Treet.fi serves the Finnish public, providing a channel for ordering prescription drugs and other pharmacy products. The platform is available exclusively for the customers of Avainapteekit (Key Pharmacies), the largest pharmacy chain in Finland with over 200 locations. This partnership allows users to connect their app directly to their local Avainapteekki. The business model appears to be B2B2C, where the service is provided to pharmacies, which in turn offer it to their customers. While the app is free for users, revenue is likely generated through service fees from the partner pharmacies.

The Treet application functions as a digital hub for a patient's medication management. A key feature is the automatic updating of a user's medication list within the app following purchases at a partner pharmacy. This list includes prescription and over-the-counter drugs, as well as non-medicinal products that could affect treatment, providing a comprehensive record for the user. The app facilitates communication with pharmacists via a secure chat or call-back requests for medication counseling. Users can order medications for either pickup at their nearest pharmacy or for home delivery, which can often be completed within a few hours. The platform requires strong user authentication to ensure data privacy and security for remote transactions. Future developments aim to incorporate features like prescription renewals and AI-driven tools to further support medication success.

Keywords: digital pharmacy, pharmacy app, medication management, Finland, ApoDigi, Avainapteekit, e-pharmacy, prescription delivery, medication ordering, pharmaceutical services, HealthTech, Simo Vidgren, mobile health, online pharmacy, medication counseling, digital prescriptions, pharmacy logistics, healthcare technology, patient services, Finnish startups