Treedia Labs

Based in Nicosia, Cyprus, Treedia is a for-profit enterprise, founded in 2022 by Sotiris Karotsakis, that operates within the Digital Out-of-Home (DOOH) advertising sector. The company provides brands with high-resolution digital billboard advertising spaces as a sustainable alternative to traditional print-based outdoor ads.

Treedia's business model is centered on environmental and social responsibility. A portion of the revenue generated from advertising campaigns is used to fund reforestation projects across Cyprus. The company commits to planting an area of land with trees each month that is equivalent to the total surface area of its active digital screens. Furthermore, its billboards are equipped with theBreath® technology, a specialized fabric that captures and breaks down airborne pollutants, contributing to air purification in urban areas. Each screen can reportedly absorb pollution equivalent to that of 5000 gasoline-powered cars annually.

As a subsidiary of the tech-for-good company DIG Digital Innovation Group Ltd, Treedia inherited its core values focused on long-term sustainability and social impact. The company officially launched its first operational screens in Larnaka and Limassol after a period of intensive preparation. It has also formed a strategic partnership with Digital Tree, which now exclusively manages the commercial sales of Treedia's advertising inventory, allowing Treedia to focus on its core mission of expanding its sustainable advertising solutions and environmental initiatives.

Keywords: Digital Out-of-Home, DOOH, sustainable advertising, green media, air purification technology, corporate social responsibility, reforestation, outdoor advertising, digital billboards, environmental impact, Cyprus, profit-for-purpose, theBreath technology, eco-friendly solutions, Sotiris Karotsakis, DIG Digital Innovation Group