trbo

Founded in 2013, trbo GmbH operates from Munich, Germany, as a provider of data-driven onsite marketing solutions for e-commerce clients. The company was established by Felix Schirl, whose background includes roles as CEO at FS-CPI UG and CIO at intelliAd Media GmbH, where he designed and implemented adaptable shopping solutions. This experience in handling large-scale, customizable e-commerce systems directly informed the development of trbo's core technology.

The firm's business model is centered on its subscription-based personalization platform. This platform equips online retailers with tools to enhance user engagement and conversion rates. It utilizes a self-learning algorithm that analyzes over 50 visitor characteristics in real-time to deliver personalized website experiences. Key features include dynamic content customization, targeted promotions, A/B and multivariate testing, and personalized product recommendations. The technology is designed to identify user intentions and segment visitors, enabling clients to deploy targeted interactions to boost sales and average order values.

trbo serves a broad market of online businesses, counting major retailers and brands like L'Oreal, WeightWatchers, and Faber-Castell among its clients. The company generates revenue, estimated at $7.6 million, through its software and service offerings. In October 2020, trbo was acquired by Nordwind Capital, a move that provides further resources for growth and development. More recently, in February 2023, trbo executed a buyout of Chatchamp, expanding its capabilities.

Keywords: onsite personalization, e-commerce optimization, conversion rate optimization, A/B testing platform, user engagement, real-time personalization, marketing automation, customer experience platform, behavioral targeting, product recommendations, dynamic content, website personalization, data-driven marketing, Felix Schirl, Nordwind Capital, Munich startup, SaaS, B2B e-commerce, customer journey optimization, online retail technology