TRAVLR

TRAVLR Pty Ltd operates as a B2B travel technology provider, offering a comprehensive travel commerce platform designed for brands, media companies, and influencers to integrate travel booking capabilities. Founded in 2017 by Simon te Hennepe and Lani te Hennepe, the company originated from their experiences with the travel media brand The Bali Bible, which successfully ventured into selling travel experiences to its large audience. This background provided the founders with direct insight into the challenges media companies face when monetizing their audience through travel, leading to the creation of TRAVLR as a scalable, white-label solution.

The company's core business revolves around a plug-and-play platform that allows other businesses to launch their own branded online travel agencies with minimal technical effort. This service targets a diverse client base, including major media publishers, banks, and social media influencers who wish to capitalize on the travel intentions of their existing audiences. TRAVLR's revenue model is primarily based on a subscription fee for its platform, coupled with a share of the revenue generated from travel bookings made through its partners' sites. This structure provides a turnkey solution for clients, covering everything from website development and booking engines to access to wholesale travel inventory and customer service.

TRAVLR's platform is a fully managed service, handling technology, supplier negotiations, and customer support, which enables partners to focus on marketing to their user base. A key feature is the integration of AI-powered booking assistants aimed at simplifying the travel planning and booking process for the end consumer. The platform also facilitates social commerce, allowing for the direct conversion of travel inspiration from social media content into actual bookings. By providing wholesale rates, TRAVLR enables its partners to offer competitive pricing and tangible savings, which can be positioned as a loyalty benefit for their customers. The company has secured significant partnerships, including a notable deal with Flight Centre Travel Group in 2018, which involved a multi-million dollar investment and a long-term commercial agreement, granting TRAVLR access to Flight Centre's extensive global product inventory.

Keywords: travel commerce, B2B travel tech, white-label platform, travel loyalty, plug-and-play solution, audience monetization, travel booking engine, AI booking assistant, social commerce, travel media