Travelsify

Travelsify operates as a data intelligence firm, providing an Augmented Brand DNA Intelligence platform for the hospitality sector. The company was established in Luxembourg in the spring of 2016 by a team of entrepreneurs with backgrounds in technology, big data, and personalization: Bruno Chauvat, Alexandra Fernandez Ramos, and Dr. Alexander Weber. Their core business revolves around analyzing vast amounts of user-generated content to create detailed profiles for hotels, restaurants, and destinations.

The company's proprietary Explainable AI technology processes over a billion guest and expert reviews to extract and weight more than 200 distinct attributes, which it terms "Product DNA". This creates a unique fingerprint for each property, quantifying experiential qualities like "stylish," "lively," or "cozy" with a specific score. This allows for objective comparisons and performance assessments across different properties and brands. The service is designed to move beyond simple ratings and amenities, capturing the actual guest experience. This granular data provides brand strategists, hotel developers, property owners, and investors with actionable intelligence to make more informed business and financial decisions.

Travelsify's business model is B2B, offering its data and analytics as a service. Clients include major hotel groups, online booking platforms, hotel investors, and technology providers. Revenue is generated by providing access to its suite of products, which includes Hotel DNA®, Restaurant DNA®, and Brand DNA® data, delivered via an API or through analytics dashboards. This enables clients to enhance their own platforms for search and personalization, manage brand equity, and identify suitable properties for acquisition or branding. For example, a hotel group can assess brand consistency across its portfolio, while an investor can identify which brand is the best fit for a specific property to maximize value.

Since its founding, Travelsify has secured significant funding to support its growth. In March 2017, it raised €2 million in a seed round from Luxembourg-based business angels with support from the Luxembourg Ministry of the Economy. This was followed by a larger round in September 2018, raising €5 million ($5.88M) led by the global hospitality group Accor, bringing the total funding to over $8 million. This investment from a major industry player like Accor validates Travelsify's approach and facilitates the integration of its data into real-world hospitality services. Keywords: Hotel DNA, Restaurant DNA, Brand DNA, hospitality analytics, travel technology, guest experience data, AI in hospitality, hotel data intelligence, property technology, investment intelligence, brand management, hotel asset management, personalization engine, travel data API, market intelligence, competitor analysis, destination analytics, brand performance, real estate technology, customer experience analytics