TravelBags

Travelbags.nl operates as a prominent online and offline retailer in the Dutch and Belgian luggage and bag market. The company was established as a family enterprise, with the online store launching in 2008, a year after the Horstra family opened a physical store in Hardenberg. This venture was initiated by brothers Gerjan and John Horstra, who transitioned from careers as a soldier and a healthcare worker, respectively, to build upon their mother Jannie's initial retail business. Their father is also a shareholder in the company.

The business follows a hybrid retail model, combining a strong e-commerce presence with physical stores located in Deventer and Zwolle. This omnichannel strategy allows customers to experience products firsthand while benefiting from the convenience of online shopping. Revenue is generated through the direct sale of goods. The company targets a broad consumer base, offering products for various needs, from daily commutes and school to international travel. The product catalog is extensive, featuring over 20,000 items from more than 120 brands, including well-known names like Samsonite, Eastpak, and Rains. Their offering includes suitcases, trolleys, backpacks, school bags, laptop bags, and various travel accessories.

Significant milestones include receiving a seed funding round in June 2018 from investors including RTL, which was intended to fuel growth and international expansion. In 2022, regional investment firm Wadinko took a stake in the company to support its financial position following a downturn caused by the pandemic. A key strategic move was the acquisition of competitor Bagageonline on January 1, 2024, an initiative aimed at achieving healthy growth and improving operational efficiencies in purchasing and marketing. The company has also tested international markets, such as Germany and the UK, by selling through platforms like Amazon to gauge local consumer preferences. Keywords: luggage retail, online bags store, travel accessories, e-commerce, omnichannel retail, suitcases, backpacks, family business, Horstra family, Deventer, Zwolle, Dutch retailer, Samsonite dealer, Eastpak dealer, travel goods, school bags, laptop bags, Bagageonline acquisition, RTL investment, Wadinko investment