PlayWorks
Play.Works World’s Largest CTV Influencer Video & Games Network.
| Date | Investors | Amount | Round |
|---|---|---|---|
£2.0m | Early VC | ||
| Total Funding | 000k | ||
| GBP | 2018 | 2021 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| % EBITDA margin | - | 2 % |
| Profit | 0000 | 0000 |
| % profit margin | - | 1 % |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
Play.Works operates as a prominent publisher and developer of games for Connected TV (CTV). The company has established a significant presence in the CTV market by creating and distributing casual games and video content to a wide audience. Its services are accessible on major platforms, including Sky, Samsung, ROKU, LG, and Comcast, reaching a network of over 400 million households. The firm's business strategy centers on its proprietary technology platform, which facilitates real-time monetization and content synchronization across its varied distribution channels.
The company was co-founded by Jonathan Boltax, who serves as CEO, and Oz Avni, the COO. Boltax, an Emmy Award winner, leads the company's vision and has been instrumental in securing partnerships with major global television platforms. His experience includes content licensing from well-known brands like Hasbro and Tetris. Avni brings a background in advertising technology, overseeing the development and production of Play.Works' products for OTT, mobile, and online platforms. The leadership team is composed of veterans from the gaming and digital media industries who have a track record of building and successfully exiting companies.
Play.Works' offerings are focused on providing frictionless and engaging entertainment directly to the main screen in consumers' homes. The product portfolio features a substantial library of over 150 games, including titles based on popular franchises such as "Wheel of Fortune," "PAC-MAN," and "SpongeBob Squarepants." Its business model leverages a three-pronged approach encompassing Advertising Video on Demand (AVOD), Free Ad-Supported TV (FAST), and dedicated games channels. This model allows the company to engage viewers and generate revenue through advertising and partnerships with content creators and influencers. The company's estimated annual revenue is approximately $10.9 million.
Keywords: Connected TV, CTV games, game publishing, video content distribution, OTT platforms, real-time monetization, content synchronization, AVOD, FAST, casual games, in-home entertainment, digital media, advertising technology, content licensing, TV game development, Sky, Samsung, ROKU, LG, Comcast