Transfluent

Transfluent Oy operates as a technology-driven translation services provider, combining a network of human translators with a sophisticated automation platform. The company was founded in Helsinki, Finland, in 2011 by Jani Penttinen, a serial entrepreneur and former game developer. His background in technology and international business, coupled with a passion for cross-cultural communication, directly informed Transfluent's creation. The initial concept was to build a service that was faster and more flexible than traditional translation agencies, integrating directly into the tools businesses already use.

The company's business model is centered on a pay-per-word structure, providing clients with clear, upfront pricing. Transfluent serves a diverse client base, from gaming companies and e-commerce platforms to Fortune 500 corporations, helping them localize content for international markets. The service portfolio is extensive, covering standard translation, editing, localization for cultural nuances, and transcreation, which involves rewriting content to fit a specific market. The company has particular expertise in specialized fields such as gaming, legal, medical, and technical content. Its platform leverages a global network of tens of thousands of freelance professional translators, enabling it to support over 100 languages.

Key to its operations are integrations with various platforms like Zendesk, WordPress, and Magento, and an API that allows for embedding translation services into any application. This approach automates the workflow, allowing clients to manage multilingual content for websites, apps, social media, and customer support with greater efficiency. Over the years, Transfluent has grown through strategic acquisitions, including the purchase of Finnish firms Translatum Oy and Navitep Oy in December 2019 to enhance its service capabilities. In January 2024, the entire share capital of Transfluent Oy was acquired by Nordtext, an international language solutions provider, a move intended to strengthen its presence in the Finnish market and expand its competencies in sectors like retail, e-commerce, and SaaS. Jani Penttinen stepped down as CEO in 2018, with Mikko Räty later taking the helm. Following the acquisition, Transfluent continues its client-facing operations as part of the Nordtext group.

Keywords: human translation, translation automation, localization services, transcreation, professional translators, language services provider, API integration, website translation, game localization, e-commerce translation, content localization, Zendesk integration, social media translation, multilingual customer support, Finnish translation company, Nordtext, Jani Penttinen, Mikko Räty, SaaS translation, technical translation, legal translation, medical translation, app localization, pay-per-word translation, language technology