Trakm8

Trakm8 is a UK-based technology company specializing in telematics, fleet management, insurance telematics, and route optimisation. Founded in 2001 by Tim Cowley, and later joined by his brother Matt Cowley, the company develops and manufactures its own hardware and software solutions. Trakm8 has been listed on the AIM market of the London Stock Exchange since 2005.

The company provides an integrated suite of services through its proprietary platform, Trakm8 Insight, which offers fleet managers a comprehensive view of their operations. Core products include GPS vehicle tracking, route optimisation software designed to increase productivity and reduce fuel costs, and a range of vehicle cameras to enhance safety and mitigate insurance risks. Trakm8 also delivers solutions for insurance companies, using driver behavior data to inform risk profiling for premiums, particularly for younger drivers. Its Automotive division supplies both factory-fitted and aftermarket telematics solutions to original equipment manufacturers (OEMs). The company's technology extracts detailed vehicle data via CANbus connectivity, using on-board diagnostic (OBD) plug-in devices or hard-wired units.

Trakm8 serves a diverse client base that includes prominent names like the AA, Direct Line Group, Scottish Power, Iceland Foods, and Saint Gobain. The business operates through three main units: Fleet and Optimisation, Insurance, and Automotive. Revenue is generated from the sale of telematics devices and recurring service fees for data access and platform use. The company has grown through strategic acquisitions, including BOX Telematics, RoadHawk, and Route Monkey, which expanded its manufacturing capabilities, camera technology, and optimisation algorithms.

Keywords: fleet management, telematics, route optimisation, vehicle tracking, insurance telematics, connected car, driver behaviour, vehicle cameras, data analytics, automotive solutions