Trajektor

Trajektor operates as a data analytics firm focused on the sports sponsorship market, providing services to teams, leagues, agencies, and brands. The company was founded in 2020 by CEO Alex Kerr and co-founder Matt Powers. Kerr's background includes experience in business intelligence and marketing analytics at Monumental Sports & Entertainment, which oversees entities like the NBA's Wizards and the NHL's Capitals, and later as Head of Growth Marketing & Business Intelligence for a Fortune 500 e-commerce brand. This experience on both the team and brand side of sponsorship exposed him to the challenges of quantifying sponsorship value and ROI, leading to the creation of Trajektor.

The company's core offering is a data aggregation and analytics platform designed to provide a holistic view of sponsorship performance. Trajektor's platform ingests data from a wide variety of sources—including social media, TV broadcasts, in-stadium assets, digital ads, and earned media—to create a centralized dashboard. It utilizes AI and machine learning to scan video and text, identify brand sponsors, and apply a consistent valuation methodology across all assets. This allows clients to move beyond fragmented reporting from multiple vendors and gain a comprehensive understanding of their entire sponsorship portfolio in near-real-time. The business model appears to be subscription-based, with clients gaining access to the platform and ongoing strategic support from Trajektor's team to interpret data and create reports. This service aims to save clients time on data preparation and reduce spending on multiple legacy vendors.

The platform delivers several key intelligence modules. A Partner Intelligence feature allows clients to see a ranked performance of all their partner brands in one place, while an Asset Intelligence module breaks down performance by specific sponsorship assets. Additionally, a Campaign Management tool uses machine learning to automatically track and analyze specific branded campaigns. The company has received investment, including a $4M seed round led by Tech Operators and a subsequent $3.5M extension. Clients include professional sports teams across major leagues such as the NFL, NBA, MLB, NHL, and MLS, including the Seattle Seahawks, Dallas Stars, and Pittsburgh Penguins.

Keywords: sponsorship analytics, sports marketing ROI, partnership valuation, sports data platform, brand sponsorship measurement, sports business intelligence, sponsorship data aggregation, partnership analytics, sports technology, Alex Kerr, media value, sponsorship performance, sports asset valuation, sponsorship reporting, partnership intelligence, sports data analytics, broadcast analytics, social media sponsorship, in-venue valuation, campaign tracking