Trailze

Trailze was a technology company based in Tel Aviv, Israel, that developed a machine-learning-based navigation engine specifically for the micromobility sector. Founded in 2015 by Ronen Bitan and Tal Lavi, the company aimed to enhance the safety of riding personal electric vehicles like scooters and e-bikes in urban environments.

The company's core product was a navigation platform that utilized patented machine learning technology to generate the safest possible routes for riders. The system prioritized factors like bike lanes and low-traffic streets, while also considering variables such as ground conditions and weather to remap urban grids based on rider needs. This focus on safety addressed a major concern for many potential micromobility users.

Trailze operated on a Software-as-a-Service (SaaS) business model, providing its technology to other companies through comprehensive APIs and a mobile software development kit (SDK). This allowed mobility service operators and developers of location-aware applications to integrate Trailze's turn-by-turn navigation and voice guidance features directly into their own products. One notable partnership was with Joyride, a global micromobility software provider, to integrate Trailze's safety-focused navigation into their platform for fleet operators.

The company raised a total of $120K in funding over two seed rounds, with investors including Techstars and The Refiners. However, despite its efforts to corner the emerging micro-navigation market, Trailze is reported to be inactive or 'deadpooled'.

Keywords: micromobility navigation, safety routing, machine learning, navigation engine, urban mobility, navigation SDK, navigation API, SaaS, rider safety, route planning, e-scooter navigation, bike navigation, location services, fleet management, turn-by-turn navigation, predictive analytics, smart mobility, Tel Aviv, Ronen Bitan, Tal Lavi