TrafficCast

Founded in 1999, TrafficCast International operates as a developer of travel-time forecasting software and traffic information solutions. The company emerged from TranSmart Technologies, a transportation consulting business founded by Dr. Connie Li and Dr. Bin Ran, who identified a need for more precise traffic prediction products. Headquartered in Middleton, Wisconsin, the firm was acquired by Iteris, Inc. on December 7, 2020, for a purchase price of $16 million.

TrafficCast's business is divided equally between two primary lines: a commercial sector and a public sector. The commercial division focuses on developing software that gathers, filters, and models real-time traveler information and traffic incident data for clients such as global media companies, mobile technology firms, and automotive manufacturers. The public sector business provides state and local government agencies with sensors and associated software to measure, visualize, and manage traffic flow. Revenue is generated through these software and hardware solutions, with approximately 60% of total sales coming from software products as annual recurring revenue. For the twelve months ending September 30, 2020, the company recorded revenues of $14.6 million.

The company's core technology, rooted in scientific principles like Traffic Flow Theory, analyzes and predicts traffic patterns. Its product suite includes the Dynaflow software, which processes real-time and predictive road information, covering over 880,000 miles of roadway. This system uses data from GPS tracking, public sensors, and reports on accidents and construction to provide traffic data. For more granular data collection, TrafficCast offers BlueTOAD™, a system that uses Bluetooth signal detection from vehicles to compute travel times and monitor driver behavior. The company also developed a mobile application, TrafficCarma, which enables TV and radio stations to crowdsource traffic reports from commuters.

Keywords: travel time forecasting, traffic data, road speed monitoring, smart mobility, traffic management systems, traveler information, traffic incident data, predictive road information, Bluetooth signal detection, transportation technology, real-time traffic, traffic flow theory, mobility data, traffic prediction, public sector traffic solutions, commercial traffic data, transportation software, Dynaflow, BlueTOAD, TrafficCarma