TradingBells

TradingBells is an Indore-based financial technology company that operates as an online discount and premium stockbroker for retail investors in India. The company was founded in July 2016 by Amit Gupta and Parth Nyati. Gupta, a Chartered Financial Analyst, had over a decade of experience in finance and debt capital markets in Singapore, London, and Tokyo before co-founding the startup. Nyati is a technology and finance professional and an alumnus of IIT Delhi who was working as a software developer for Swastika Investmart prior to TradingBells. The founders met at a startup event and launched the company to address a gap in the Indian market for a technology-driven brokerage with strong customer service.

In December 2016, TradingBells secured approximately $296,000 (INR 2 crore) in a seed funding round from Swastika Investmart Ltd., Nyati's former employer. This investment was aimed at strengthening the team, upgrading technology, and customer acquisition. The firm's business model includes two main brokerage plans: a discount plan and a premium plan. The discount broking service offers zero brokerage fees on delivery-based transactions, charging a flat fee of INR 20 or 0.01% per executed order (whichever is lower) for intraday and Futures & Options (F&O) trades. Revenue is primarily generated from these intraday and F&O trading commissions. The premium broking service provides clients with personalized attention, higher limits, and dedicated relationship managers.

The platform allows clients to trade in equities, commodities, currencies, and derivatives. Additional services include investments in Mutual Funds and Systematic Investment Plans (SIPs), Initial Public Offerings (IPOs), margin funding, and providing non-cash trading limits. Clients can access the trading platform via desktop, browser, and a mobile application, which is provided through its partnership with Swastika Investmart. By 2019, the company announced it was exploring a second funding round of $10 million to further enhance its technology and expand its team and product offerings.

Keywords: discount brokerage, online trading, stock broking, premium broking, equity trading, commodity trading, currency broking, F&O trading, zero brokerage, margin funding, demat account, investment platform, retail investors, Indian stock market, Mutual Funds, IPO investment, financial services, wealth management, SIP