TradAir

TradAir positions itself as a provider of front-office trading solutions, specifically engineered for financial institutions operating in the foreign exchange (FX), contracts for difference (CFD), and cryptocurrency markets. The company was established in June 2010 by co-founders Illit Geller and Ayal Jedeikin, and it is headquartered in Tel Aviv, Israel. Ayal Jedeikin, who serves as CEO, brought relevant experience to the firm, having previously been VP of Products at Traiana and holding an MBA and a degree in electronic engineering. The company's journey includes a Series D funding round of $11 million in July 2019, which brought its total raised capital to approximately $40 million from investors like Viola Group, Genesis Partners, and GF Investments. A significant milestone occurred in January 2021 when TradAir was acquired by ION Group, a global provider of trading and risk management solutions.

The firm's business model centers on delivering a modular, end-to-end platform that enables banks and brokers to manage and optimize their trading operations. Clients are primarily institutional entities, such as regional banks, brokers, and prime of primes, who utilize the platform to create new revenue streams and reduce trading costs. Revenue is generated by providing these institutions with its suite of technology products. The company offers its solutions through flexible deployment models, including on-premise, cloud-based, or within one of its data centers. This allows clients to select and implement specific modules that fit within their existing trading workflows.

TradAir's core product is a comprehensive trading infrastructure built on HTML5 technology. It equips clients with the tools to aggregate liquidity from various sources, create dynamic pricing streams, and distribute them to customers through a graphical user interface (GUI), mobile applications, or an API. Key product components include a Rate Engine for algorithmic price creation, a Distribution module for managing proprietary streams, an Aggregator that consolidates liquidity and data feeds, and a White Label solution that allows clients to offer a customized trading experience to their end-users. The platform supports a wide range of instruments, including Spot FX, Forwards, Swaps, NDFs, Metals, CFDs, and Cryptocurrencies. A central feature is its analytics layer, which provides actionable data to enhance profitability, manage risk, and improve client relationships.

Keywords: FX trading platform, crypto trading solutions, front-office optimization, institutional trading, liquidity aggregation, white label trading, eFX, CFD trading, rate engine, trade execution, financial technology, ION Group, Ayal Jedeikin, pricing engine, risk management, trading analytics, single-dealer platform, broker solutions, bank trading technology, fintech