Tractive

Tractive is a company that specializes in the development of GPS tracking devices for pets, specifically cats and dogs. The company offers a range of products that allow pet owners to monitor the location and activity levels of their animals in real-time through a companion mobile application.

The business operates on a global scale, with a strong presence in the United States and plans for expansion into Mexico. Tractive's business model is based on the sale of its physical tracking devices, supplemented by a recurring subscription fee for the GPS tracking service. This subscription is necessary for the device to function and provides the company with a steady stream of revenue.

The company's target market consists of pet owners who are concerned about the safety and well-being of their animals. Tractive's products are designed to provide peace of mind to these consumers by allowing them to keep track of their pets at all times.

Keywords: GPS tracking, pet tech, animal health, wearable technology, subscription service, consumer electronics, location tracking, pet safety, activity monitoring, mobile application