Tracks

Founded in 2018 by Jakob Muus, Johanns Orgel, and Jarrad Seers, Tracks was developed to address the significant challenge of managing fuel consumption and CO2 emissions in the road freight industry. The founders combined their expertise to create a solution that leverages technology to drive sustainability and efficiency in logistics.

The company operates on a B2B model, targeting road freight carriers and logistics companies that manage large fleets of trucks. Its business model is centered around providing a subscription-based service for its carbon visibility platform. Tracks makes money by charging its clients for access to its suite of tools that allow them to measure, manage, and report their fleet's environmental impact.

The core of Tracks' offering is a sophisticated platform that uses artificial intelligence and big data to create "digital twins" of trucks. These virtual models can accurately predict fuel consumption and CO2 emissions under various conditions. The platform provides predictive fuel analytics, enabling fleet managers to optimize routes, driving behavior, and vehicle maintenance to reduce costs and environmental footprint. Key features include real-time monitoring, automated CO2 reporting compliant with industry standards, and actionable insights for reduction strategies. This allows logistics companies to not only improve their operational efficiency but also meet growing demands for corporate sustainability from clients and regulators.

Keywords: carbon accounting, road freight, logistics, fleet management, predictive analytics, digital twin, CO2 emissions, fuel efficiency, sustainability, B2B