trackNOW
GPS-based telematics platform for fleet management solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | N/A | Early VC | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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trackNOW is a GPS-based telematics and fleet management solutions provider founded in 2016 by Pooja Khemka and Suyash Khemka. Based in Ahmedabad, India, the company delivers tracking solutions through a combination of GPS hardware and a software-as-a-service (SaaS) platform.
The company was established to address fleet management and safety challenges across various industries. Co-founder and CEO, Pooja Khemka, is a Chartered Accountant with prior industry experience, while Co-founder and CTO, Suyash Khemka, brings over 17 years of experience and an MBA in Marketing. The company has been incubated at NSRCEL, IIM-Bangalore, and is part of the Google for Startups Accelerator and NASSCOM 10,000 Startups programs.
trackNOW provides a GPS-based location tracking system that includes tracker devices and a mobile application available on Android and iOS. The platform offers features such as real-time vehicle tracking, fleet and workforce management, fuel and speed monitoring, driver behavior analysis, geo-fencing, and graphical reports. Its business model is centered on providing these solutions as a subscription service, with some offerings structured as a Platform as a Service (PaaS) that allows for integration with client ERP systems via APIs. The company serves a diverse client base that includes logistics operators, schools, hospitals, construction firms, and agricultural sectors.
The company has secured multiple rounds of funding. In fiscal year 2024, it raised a seed round led by GI Ventures and Anmol Jaggi, the co-founder of BluSmart. This was followed by an extended seed round in early 2025, with investment from Yohan Poonawalla, Chairman of the Poonawalla Engineering Group, and Michelle Poonawalla. These investments are intended to expand research and development and enhance operational efficiency.
Keywords: fleet management, telematics, GPS tracking, vehicle tracking system, logistics technology, SaaS, asset tracking, driver monitoring, real-time tracking, supply chain management, workforce management, IoT solutions, location-based services, fuel monitoring, route optimization, AIS 140, cold chain monitoring, employee tracking, vehicle security, school bus tracking