Claravine (Formerly Tracking First)

Claravine created The Data Standards Cloud, a platform that helps marketing and data teams to standardize, govern, and connect data across their organization.

The company's main goal is to create a common data language across all teams and systems, which helps to improve data quality and collaboration. By automating the governance of data, Claravine allows organizations to have more accurate and richer data, which in turn leads to better decision-making and improved customer experiences.

The platform integrates with various tools and platforms, such as Adobe, Google, Facebook, and others, allowing for a seamless flow of standardized data. This helps to eliminate data silos and provides a single source of truth for marketing data. The company serves a wide range of clients, from large enterprises to smaller businesses, that are looking to improve their data management practices.

Claravine's business model is based on a subscription-based service, where clients pay for access to the platform and its features. The company also offers support and consulting services to help clients with the implementation and use of the platform.

Keywords: data governance, data management, marketing analytics, data standardization, metadata management, data quality, marketing data, customer experience, data integration, marketing technology