TrackActive

TrackActive, operating under Active Healthtech Ltd, is a digital health company established to address the widespread issue of musculoskeletal (MSK) conditions. Founded in 2014 by Michael Levens, Ian Prangley, and Matthew Officer, the company leverages the founders' diverse expertise in physiotherapy, technology, and business to create its digital solutions. Levens and Prangley, both experienced physiotherapists, identified a gap in how patients were supported with their exercise programs outside of clinical settings, which became the foundational concept for the company.

The firm operates in the digital health and wellness market, targeting a broad client base that includes corporations, insurance providers, public health systems like the NHS, and private physiotherapy clinics. Its business model revolves around providing software-as-a-service (SaaS) solutions to these entities. The company generates revenue through subscriptions to its two core products, which are designed to optimize musculoskeletal health management for both individuals and healthcare professionals.

TrackActive offers two distinct digital products. The first, TrackActive Pro, is a platform for healthcare professionals to create and manage home rehabilitation programs for their patients. It allows clinicians to prescribe exercises, monitor patient adherence, and track treatment outcomes, thereby enhancing the continuity of care beyond the clinic. This service is utilized by private clinics across 12 countries and within NHS services. The second product, TrackActive Me, is an application aimed at the general public for self-managing and preventing common MSK issues. It employs a chatbot for an initial assessment to understand a user's exercise habits and provide a provisional diagnosis, subsequently guiding them with appropriate exercises. This tool is deployed by corporates and insurers as a wellness and preventative care solution for their members and employees.

Since its inception, TrackActive has achieved several key milestones, demonstrating its growth and industry recognition. The company secured a government grant from Innovate New South Wales in 2015 and has participated in multiple accelerator programs, including Startupbootcamp InsurTech London (2017) and the DigitalHealth.London NHS accelerator (2019). In 2018, it won The Digital Insurer (TDI) European Startup InsurTech Award, underscoring its relevance in the insurance technology sector. Keywords: musculoskeletal health, digital therapeutics, physiotherapy software, exercise prescription, corporate wellness, insurtech, preventative healthcare, self-care application, rehabilitation technology, patient engagement